This is the first time of the Queer Library held in Asia countries-Japan, Taiwan and Hong Kong. A collection of books by LGBTQIA+ authors are displayed and offered to visitors as a free gift of their choice. A belief in the transformative power of queer storytelling was gathered by the local community and its allies. Onmi-channel assets are designed to support the comprehensive customer journey.
Retail
CRM
Lightbox
Window Vinyl
Stamp
Tote Bag
OOH Poster
Bookmark
Cities Guide (ZINE)
Window Vinyl
Stamp
Tote Bag
OOH Poster
Bookmark
Cities Guide (ZINE)
Digital Invite
eDM
eDM
In-store Experience
The hero illustrations by Jeffrey Chung are featured in the assets of Queer Library. Developing lightbox and window vinyl in language variants as our usual practice in retail stores, in order to echo the theme “Library”, bookmark is one of the essentials. Pairing with selected books which are sealed by localised stamp, you might bring this remarkable memory back home.
Despite of the in-store experience, we extended the journey from offline to online, QR code are included in Window Vinyl, OOH Poster, Bookmark and Cities Guide which bring us to the Landing Page.
Neighbourhood Storytelling - Queer Cities Guide
Tokyo, Shinjuku, Hong Kong, Taipei and Taichung are involved, sharing a selection of scenes in the cities in Traditional Chinese, English and Japanese to visitors to unify belief and spread joy. From bookstore to cafe, delved into the rainbow-hued queer venues with our five senses experience.
Click the map to explore more
Tokyo
Hong Kong
Taipei
