VISUAL DESIGN - BRANDING - WEBSITE: NOUS-NOUS-STUDIO.COM - SOCIAL MEDIA: @
NOUS_NOUS_STUDIO
NOUS NOUS is a fashion design studio. It consists of two parts: “with us” and “intuition & understanding”.
It offers androgynous design by applying the concept of “We Are One” to break the gender boundary, aiming to unite people with same values.
Hoping that the timeless style will be your love-at-first-sight. Meanwhile, considering the precise details and quality materials, each piece will be the staples of wardrobe to wear all year round.
:/NU/ "Us" in french.
:/NAƱS/ The mind and intellect, both both emotional and rational.
The whole colour palette is composed by the neutral colours. The primary colour are Olive and Sage, which represent the androgynous and subtle design of NOUS NOUS and it runs through the printed materials and digital interface.
The typography of NOUS NOUS - Nesans is a sans serif typeface and Inconsolata is a Monospaced typeface in order to communicate through a modern but classy way.
The website is being subtle with sophisticated details. The hero photo takes over the whole screen of Home Landing, then second screen is divided into grid layout to show the profile shots of four models, presenting the unisex concept of NOUS NOUS.
In a busy and cold metropolis, four strangers randomly crossed paths, gradually immerse into each other's lives. It is imitating different structures of clothes - complicated yet beautifully combined.
Elevated lifestyle photos present with fade-in effect and lazy load. Animated design occurs when hovering and after page loading in different categories. Besides, color chips, garment size measurement link and suggested size are added to improve the online shopping experience.
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