INTRODUCTION:
ui & interaction design for mobile and desktop version
Prototype
In 2020, Vans Musicians Wanted competition was introduced as a digital platform that enabled creative self-expression through music and recruits musicians from all genre and provided a chance to showcase musical creations at bigger stages! Through the online submission of the music demo to Vans, top-5 regional finalists are selected to perform in global concert stream at a later stage, featuring special guest judges as part of the selection process.
In the beginning, there was the customer journey that provided by the marketing team with a rough schedule. The creative team was responsible for transforming it into digital journey and site map by phase. And I work closely with a senior UI/UX designer to create the UI Elements, Interaction and Layout of Home Page, Join Now Form, Musician Detail Page and Judges Detail Page, also, created the Prototype to test later on.
It was divided into three phases-Teasing and Open Recruitment, Regional Top 5 Selection and Finale. In each phase, functions were included from social media sharing to join now mechanism. In Phase 2, it would redirect audience to youtube live stream and adding Finale video module are considered in Phase 3.
How to present the “pass”, “active” and “coming soon” status in difference phases in the competition schedule are important.
